Local SEO

Green SEO Agency optimises the business’s website to increase exposure in location-based search results as part of its local SEO services. Our team works on local SEO Strategies and makes sure that all information is correct on Google Business Profile, NAP information is consistent across directories, constructing local citations, focusing on geo-specific keywords, and producing locally relevant content for websites are all steps in the process. Additionally, We focus on technical improvements like mobile optimization and monitor overall online performance.

Step 1: Initial Audit & Competitor Analysis
  • Google My Business (GMB) Audit:
    • Our team checks the categories, ratings, images, and accuracy of Google Business Profile Listing.
  • Local Keyword Research:
    • We search for location-based and “near me” keywords using tools like Bright Local and SEMrush.
  • Competitor Analysis :
    • We identify competitors with the highest rankings and reverse-engineer their backlink, citation, and content approaches.
  • Technical SEO Checkh:
    • Our team verifies the website’s performance, mobile friendliness, and schema markup (local business schema).

 

 

2. Google Business Profile (GBP) Optimization
  • Optimization of GBP involves the following steps:
    • We Correct Information like Name, address, phone number, website, hours, and other Details.
    • We Choose the Right Categories: Primary + secondary categories (e.g., “Plumber”, “Emergency Plumber”, etc.).
    • Our team incorporates target keywords into posts and descriptions.We Encourage to upload Original top notch images and videos to highlight the business’s activities.We encourage and reply to reviews, particularly negative ones.
       
3. On-Page SEO for Local Rankings
  • Optimization the website for local intent includes the following steps:
    • Our team optimize Title Tags & Meta Descriptions, include service keywords (e.g., “Best Plumber in [City]”).
    • We add Header Tags (H1, H2, H3) and use location-based keywords naturally.
    • We write Localized Content and Create service pages for each location (e.g., “/plumbing-services-[city]”).
    • We ensure that the name, address, and phone are the same everywhere by establishing NAP consistency.
    • We Build schema markup. For better Local Ranking, we add the Local Business schema.
    • We link location pages to service pages and build linking between website pages.
4. Local Citations & Directory Listings
    • We build citations, Business listings, which enhance credibility and rankings.
    • We List Your Business in Major Directories:
      BBB (Better Business Bureau), Yelp, Apple Maps, Bing Places, Yellow Pages, & so on.
    • We try to list the business in directories specific to your Business’s industry (e.g., HomeAdvisor for contractors).
    •  Our team makes sure that NAP Consistency that is, the same name, address, and phone number on all platforms is maintained.
    •  We remove duplicate, fake listings associated with your company.
5. Local Link Building
    • To improve ranks, our team builds high-quality backlinks from localised sources.
    • We try to Get Featured in Local News & blogs and Pitch stories to local journalists.
    • We attempt to sponsor local events wherever possible; links are obtained from event pages.
    • We submit guest posts on local websites and provide something of value in return for a link.
    • We add businesses with local chambers of commerce and usually offer a dofollow link.
6. Online Reviews & Reputation Management
    • Google reviews are encouraged by our team, and We take feedback from happy customers via email/SMS.
    •  We make an effort to reply to every review, including negative ones.
    •  We Showcase Your Business’s Reviews on Website and Embed Google reviews with widgets.
7. Localized Content Marketing

    • For a food business, we publish blog posts that target local keywords, such as “Best Restaurants in [City].”

    • We use a video SEO strategy and post local business videos (tours, testimonials) to YouTube in addition to embedding them on the website.
8. Voice Search & “Near Me” Optimization

    • Our team Optimize for Question-Based Queries like “Who is the best dentist near me?”

    • Additionally, we use long-tail phrases and conversational keywords which people use during Searching.

    • We make sure voice searches are mostly mobile-friendly.
9. Track & Report Results

    • Our team tracks local keyword rankings (e.g., “plumber near me”).

    • We track phone calls, requests for directions, and website clicks for GBP Insights.

    •  The most important factors are traffic and conversions. We monitor local visits using Google Analytics.
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